23andMe splitting products, raising prices

The direct-to-consumer personal genomics company 23andme is revamping their product offerings and raising prices.

Starting November 19th, 23andMe will offer three products: an Ancestry Edition (USD $399), a Health Edition (USD $429), and a Complete Edition ($499).

The Complete Edition is most similar to the current genotyping kit but is priced $100 higher. Ancestry or Health Edition customers will be able to upgrade to the Complete Edition for $150 or $100, respectively.

Current customers will be upgraded to the Complete Edition automatically.

Read more on 23andMe’s blog The Spittoon.


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