The direct-to-consumer personal genomics company 23andme is revamping their product offerings and raising prices.
Starting November 19th, 23andMe will offer three products: an Ancestry Edition (USD $399), a Health Edition (USD $429), and a Complete Edition ($499).
The Complete Edition is most similar to the current genotyping kit but is priced $100 higher. Ancestry or Health Edition customers will be able to upgrade to the Complete Edition for $150 or $100, respectively.
Current customers will be upgraded to the Complete Edition automatically.
Read more on 23andMe’s blog The Spittoon.